Pengaruh Kualitas Layanan Dan Pemanfaatan Teknologi Terhadap Kepuasan Dan Loyalitas Pelanggan GO-JEK Dan Grab dalam Perspektif Ekonomi Islam
Keywords:
Keywords: GO-JEK, Grab, Service Quality, Technology Utilization, Customer Satisfaction, Loyalty, Islamic EconomyAbstract
Abstract
This study aims to analyze the influence of service quality and technology utilization on customer satisfaction and loyalty of GO-JEK and Grab, using an Islamic economic perspective. A quantitative method was employed to collect data from a survey conducted on users of both platforms. The results show that service quality significantly affects customer satisfaction and loyalty. Moreover, technology utilization also plays a crucial role in enhancing user satisfaction. Through the Islamic economic approach, this analysis highlights the importance of ethics and fairness in providing services. This findings are expected to contribute to the development of the online transportation industry in Indonesia.
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