STRATEGI PEMASARAN LEMBAGA PENDIDIKAN ISLAM

Abstract

This study aims to analyze effective marketing strategies to increase the number of students and the reputation of Islamic educational institutions. The research method used was a survey with a sample of 100 respondents consisting of parents of students and students who have registered at Islamic educational institutions.

The results of the research show that an effective marketing strategy for Islamic educational institutions is to develop a strong brand, promote Islamic values, and utilize information technology in marketing. In addition, Islamic educational institutions must also pay attention to the needs and profiles of prospective students and establish good relations with local communities and partnerships.

From the results of this study it can be concluded that an effective marketing strategy can help Islamic educational institutions in increasing the number of students and the reputation of the institution. Therefore, Islamic educational institutions must continue to develop appropriate and effective marketing strategies by taking into account market developments and the needs of prospective students.